Strategic marketing is the process of:
• analyzing your customers’ needs, • analyzing competing product offerings, and • risking and allocating scarce company resources in the search for a complete and cohesive marketing program that gives you a competitive advantage in the marketplace.
Many companies don’t allocate time to create cohesive strategic marketing plans based upon current or changing market conditions nor do they do so in a truly integrated and congruent manner using today’s technologies. We will assist you in creating a strategic marketing plan by:
• Segmenting the market using segmentation variables including: ⇒ Geographic and Demographic ⇒ Psychographic and Behavioral • Analyzing the market segments: ⇒ Customer needs ⇒ Segment size and revenue potential ⇒ Market share potential and profit potential • Establishing Key Performance Indicators and Benchmarking against competitors: ⇒ Product, Price, Place, and Promotion • Developing a cohesive marketing strategy: ⇒ Quality leader or price/low cost leader ⇒ Manufacture in-house or outsource ⇒ Develop new products or product line extensions. ⇒ Mass market or target market ⇒ Engage in B2B, B2C, and/or ecommerce ⇒ Optimize SEO, PPC, and Social Networking • Creating the strategic marketing plan: ⇒ Situational Analysis – Determining where the company is now. ⇒ Marketing Objectives – Deciding what direction the company should go. ⇒ New Product Development Plan ⇒ Marketing Communications Plan ⇒ Customer Service and Sales Development Plans
Private equity firms looking to acquire platform companies will pay the highest price for your company, but only if you have a cohesively developed strategic marketing plan. We can help.
– Even if everything is correct, a review of your strategic marketing plan well ahead of selling the company will permit you to articulate your plan to prospective buyers.
– The technology of marketing has changed for many products and industries. If your company isn’t completely engaged and up-to-date on SEO, PPC, and Social Media, it is leaving money on the table.