The Art of Finance - Pegasus Intellectual Capital Solutions


Pegasus has historically been associated with inspiration, knowledge, wisdom, and bravery. As practitioners of a creative, artistic form of finance, we liked the attributes associated with Pegasus, and chose him as a metaphor for our firm.

We believe that corporate finance is part science, part art. Story telling is an ancient and integral part of humanity which increased the chance of survival going back hundreds of thousands of years. Our business is one of conveying facts in a meaningful, interesting manner, and we succeed where others fail because we understand the importance of the art.

Pegasus is an ancient symbol of creative thought. He was the friend of the Muses, who were considered the source of all knowledge and art. Pegasus has been a symbol of wisdom from the Middle Ages.“Everywhere the winged horse struck his hoof to the earth, an inspiring spring burst forth. Pegasus is the creator of the fountain on Mt. Helicon. The name Pegasus comes from the Greek word pegai, meaning ‘springs’ or ‘waters’.

Pegasus is perhaps best known for his role as a war horse in legendary battles. He was the loyal steed of Bellerphon, and helped him achieve great victories over such creatures as the Chimera, a monster with a lion’s head, a serpent’s tail and a goat’s body.

Pegasus was sired by Poseidon (God of the Sea and of horses) and foaled by Medusa, who at the time of his conception was the most beautiful woman on earth and envied by the Goddesses. Legend of the birth of the winged stallion holds that with Poseidon as his sire, Pegasus rose from the sea when a drop of Medusa’s blood and pain touched it. We find this to be an apt metaphor for the strength that can arise from the sea of volatility that we have faced in recent years.

Pegasus ascended to heaven after his birth and was obedient to Zeus, king of the gods, who instructed him to bring lightning and thunder from Olympus. Pegasus is a profound symbol of the spiritual energy that allows access to the realm of the gods on Mount Olympus.

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Bronze Pegasus used to decorate a tool

– Bronze Pegasus used to decorate a tool whose shape and use are unknown, c. 575 BC. Made in a workshop in northwestern Greece (perhaps Ambraki). From Dodona in Epirus.

– Pegasus art, c. 650 B.C. to 1750 A.D.